Chapter 9 discusses strategic alliances. Strategic alliances are very much so present in the NBA.
Every since Chris Bosh, Dwyane Wade, and LeBron James combined to dramitically strengthen their chances of winning an NBA championship, all other organizations have followed right behind them trying to mirror “The Big Three”. These strategic alliances between superstar players are becoming the norm. The linking up of star players strengthen the competition among the top teams who are able to acquire the players. Also, it increases the likelihood that those teams can compete and ultimately win a NBA championship.
The current trend of strategic alliances in the NBA has has taken over all strategic thought among executives. The motto is now for players to link up to create a big 3 to compete with all championship competitors.